Dear
Visitor,
Welcome
to the discussion of merchandising and apparel merchandising. The English word ‘Merchandising’
has come from ‘Merchandise’
and ‘Merchandise’
has been originated from French Language. ‘Merchandise’ means any products, goods or commodities to be sold or bought. On the other
hand, ‘Merchandising’
indicates a job or practice which promotes the ‘Merchandise’ or ‘Product’
to be sold to the consumer or customer.
According
to the Wikipedia: In the broadest sense, merchandising
is any practice which contributes to the sale of products to a retail consumer.
At a retail in-store level, merchandising refers to the variety of products
available for sale and the display of those products in such a way that it
stimulates interest and entices customers to make a purchase.
In retail
commerce, visual display merchandising means merchandise sales using product
design, selection, packaging, pricing, and display that stimulate consumers to
spend more. This includes disciplines and discounting, physical presentation of
products and displays, and the decisions about which products should be
presented to which customers at what time.
In
Eastern Europe, particularly in Russia,
the term “merchandising” is commonly used within the trading industry and
denotes all marketing and sales stimulation activities around PoS (Point of Sale):
design, creation, promotion, care and training of the sales staff. A
merchandiser is someone who is continuously involved in business promotion by
buying and selling of goods. In Asian countries, such as India, this
term is more synonymous with activities right from sampling and idea conception
to dispatching of the shipment. It is a job description that involves leading
and working with different departments within the organization, suppliers and
buyers to deal with timely deadlines and accepted quality levels.
Source: http://www.wikipedia.org
According to the Oxford Dictionary: Merchandising is the activity of selling goods, or of trying to sell
them, by advertising or displaying them.
According to the definition of Google: Merchandising is
the activity of promoting the sale of goods, especially by their presentation
in retail outlets.
According
to the Business Dictionary: The activity
of promoting the sale of goods at retail Merchandising activities may include
display techniques, free samples, on-the-spot demonstration, pricing, shelf
talkers, special offers, and other point-of-sale methods. According to American
Marketing Association, merchandising encompasses "planning involved in
marketing the right merchandise or service at the right place, at the right
time, in the right quantities, and at the right price."
As per various
types of definition of ‘Merchandising’ mentioned above, we think, it
has been very much clear to us. It’s a matter of sorrow that we’ve seen many
persons defining merchandising, but nobody says about Apparel Merchandising. Merchandising
and Apparel Merchandising are not same specially in the perspective of Bangladesh.
It has a difference in question of practice in Bangladesh. Are not you thinking
that, where is the difference? Yes, there is a difference. Follow the above
definitions. All are saying that Merchandising is related to the retail
consumer, outlet or shops. But, is there any merchandiser related to retail
consumers, outlet or shops in 100% Export-oriented RMG sector in Bangladesh? Obviously
not. Then why should not we differentiate Merchandising and Apparel
Merchandising? Okay, let’s now go to the definition of Apparel Merchandising.
Apparel
Merchandising: In the perspective of Bangladesh,
Apparel Merchandising is a job or practice which helps to sale apparel or
garment to the foreign buyers.
We would like to update
here that an apparel merchandiser is involved directly or indirectly with all
the procedures from order collection to shipment.
Conclusion: Thank you so much for reading this article. If you
like this article, kindly share it with your nearest ones following the below
links. It might be helpful to enrich their competence and to touch their goals.
If you need any professional help, please feel free to contact us or visit our
website: http://www.pigft.com to know more
about our courses.
We
are always special in teaching and alert about the betterment of our valued
learners. Thank you once again for considering us.
------------------------------------------------------------------------------------------------------------------------
No comments:
Post a Comment